Boldz
Year
2020
Involvement
Brand identity
Boldz: Why waste materials?
Project description
Boldz is a startup that refurbishes old solar panels and turns them into new objects, such as this picknick table pictured above. Boldz came to us in 2020 with a need for a visual identity that reflected their values and energy.
Circularity and solar power played a central role in the development of the logo and the color palette. We created a sharp and fresh logo, making use of the letter O in the word Boldz. The stylized letter reminds us of a loop, a switch, and the sun.
Boldz brandmark
Brand elements
Information for nerds
During the design process we played around with several different concepts. While we definitely belief in using pen-and-paper sketches in the early stages of the process, at some point you need to iterate in higher definition in order to make decisions and choices in a hollistic way. Therefore we do most of our design work directly in our digital design tool of choice. This comes with a lot of advantages: it is very easy for us to make variations of concepts, we can very quickly change visual elements like colors or fonts, and it helps us and the client make better and more informed choices.
Bestand studio
2022
Stationsplein 1a
7511 JD, Enschede
the Netherlands
info@bestand.studio
Want to start a project together? We would love to hear from you.